Pusha T achieved his goal when he chose an old photo of Drake in blackface for the cover artwork of his “The Story of Adidon” diss. People can’t stop talking about it.
When the photo emerged on Tuesday night, no one knew much about the context behind the image. Pusha T explained that it was a real photo taken by Toronto photographer David Leyes and the Jim Crow shirt was made by a clothing company called Too Black Guys.
We reached out to the company for more context about the image and founder Adrian Aitcheson explained over email that Too Black Guys were not behind the photoshoot itself. Speaking on the goal of the Jim Crow Couture line itself, Aitcheson says, “The collection featured several graphics that highlighted the painful and dangerous period of the Jim Crow Era.”
You can read Adrian Aitcheson’s statement in full below.
Adrian Aitcheson: The photo in question was not from a Too Black Guys photoshoot however it did feature clothing from Too Black Guys’ JIM CROW COUTURE/HOUSE OF CROW collection which was released in 2008. The collection featured several graphics that highlighted the painful and dangerous period of the Jim Crow Era.
Too Black Guys has a history of representing the black experience in an unapologetic way. Although this was not an image from any of our photoshoots, we feel that Drake, who is a long- time friend of the brand, was brilliantly illustrating the hypocrisy of the Jim Crow Era.
The subtleties of Drake, a young black man, mimicking how white men used to mimic and dehumanize black people may be lost in a rap battle but we should not be distracted from the issues that are still affecting our communities.