We’ve been hearing some pretty big numbers associated with Chef Hilda Bassey Effiong‘s record-breaking culinary marathon. A claim circulated by P+ Measurement Services suggests that Baci’s Guinness World Record attempt for the longest cooking period attracted an audience of over 4.8 billion. That’s billion, with a ‘B’. But can these figures withstand our rigorous fact check?
The Claim and The Reality: Going Beyond the Big Numbers
A report from P+ Measurement Services, a leading media intelligence consultancy, came up with this eye-popping figure. The claim that Baci’s cooking marathon reached nearly 4.8 billion viewers around the world certainly sounds impressive. But when we take a closer look, the numbers just don’t add up.
Considering that the world’s population is just under 8 billion, the claim implies that over half the global population tuned in to watch Baci’s cooking marathon. Such a figure would surpass viewership numbers of even the most widely watched global events.
Let’s put this into perspective. The Super Bowl, America’s most-watched television event, reached a record 114.4 million viewers in 2015. Even the 2018 FIFA World Cup final, a truly global event, was watched by an estimated 1.12 billion people. These numbers pale in comparison to the 4.8 billion viewership claim for Baci’s cooking marathon.
Furthermore, Baci’s cooking marathon was streamed exclusively on her official Instagram account, which, at the time of the event, had fewer than 200,000 followers. Not exactly a platform for half the world’s population, right?
What Does The Report Actually Say?
The P+ report highlighted the “media reach” of the cooking marathon. According to the analysis, Nigeria was the top contributor, accounting for 67% of total media coverage. The USA followed with 15%, and the UK, Ghana, India, and Canada trailed behind.
“These media types provided significant insights on the reach, impact, and characteristics of the event, with 87% generated from digital media and 13% from traditional media,” the report added.
Notice the emphasis on “media reach,” which is not the same as actual viewership. The report’s findings might indicate the potential audience that could have been exposed to news about the event, but this is not the same as the number of people who actually tuned in to watch the marathon.
The Verdict: This Claim is False
While Chef Hilda Baci’s Guinness World Record attempt indeed garnered significant media attention and even sparked considerable online engagement, the claim of 4.8 billion actual viewers is unproven and implausible. It appears that there’s been some confusion between the potential audience reach and actual viewership.
We’re rating this claim as FALSE.
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Source: MandyNews.com
