Facebook, Instagram, And WhatsApp Surpass 3 Billion Daily Users

Summary:

• Meta’s apps, including Facebook, Instagram, and WhatsApp, now serve over 3 billion daily users, with strong growth driven by AI and monetization improvements.
• Investments in AI and the metaverse continue, with the next-generation Quest headset set to launch later this year.
• Business messaging on WhatsApp sees 40% quarter-over-quarter growth, contributing to a $10 billion revenue run-rate for click-to-message ads.

Meta Platforms Inc. announced that its suite of apps, including Facebook, Instagram, and WhatsApp, now collectively serve more than 3 billion daily users.

The company is also investing heavily in AI and the development of the metaverse, with the next-generation Quest headset set to launch later this year.

Meta CEO Mark Zuckerberg shared these updates during the company’s recent earnings call.

Milestones and Efficiency Work

• More than 3 billion people use at least one Meta app daily
• 200 million daily active users in the US and Canada
• Facebook reached 2 billion daily active users worldwide
• Efficiency work includes slowing hiring, flattening management structure, and prioritizing projects
• Two of three planned waves of restructuring and layoffs completed

AI Driven Growth and Monetization

• AI recommendations account for 20% of content in Facebook and Instagram feeds
• AI-driven content discovery contributes to a 24% increase in time spent on Instagram since Reels launch
• Reels monetization efficiency up 30% on Instagram, 40% on Facebook quarter-over-quarter
• Advantage+ Shopping Campaigns daily revenue increased 7x in the last six months

Business Messaging Expansion

• Click-to-message ads reached a $10 billion revenue run-rate
• 40% quarter-over-quarter growth in businesses using paid messaging on WhatsApp

“Every dollar spent on our ads drives on average $3.31 in revenues for our advertisers in the US. So that means over $400 billion in economic activity annually is linked to supply chains relying on our platforms, supporting more than 3 million jobs.” – Mark Zuckerberg

Investment in AI and the Metaverse

• AI agents to be integrated into apps such as WhatsApp, Messenger, Facebook, and Instagram
• Open-sourced AI models like LLaMa LLM, Segment Anything, DinoV2, and Animated Drawings tool
• Continued investment in AI infrastructure and capacity building
• Meta’s metaverse vision includes AI-centric operating system for AR glasses
• Over 1 billion Meta avatars created
• Number of titles in Quest store with at least $25 million in revenue doubled since last year
• More than half of Quest daily actives spend over an hour using the device
• Next-generation consumer VR and mixed reality device set to launch later this year

In his earnings call transcript, Zuckerberg emphasized the company’s focus on both AI and the metaverse, stating that the two are related and integral to Meta’s long-term vision.

He also expressed gratitude to the company’s teams and users for their continued support and dedication.