Explained: Why Did BTS Not Win A Grammy 2022?

I pondered whether or not to write this article since I was so annoyed until I came across trending phrases on Google that the ARMY was searching for:

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In this article, we’ll discuss the 64th annual Grammy Awards, which took place last night at the MGM Grand Garden Arena in Las Vegas. 

So let’s get into it. The Grammys aired last night at 8 p.m. Eastern time. If you follow Kpop at all, I’m sure you know that last November it was announced that BTS had received a Grammy nomination.

This was a huge deal because BTS was basically continuing to break records by being the first k-pop act to ever be nominated for a Grammy.

So obviously, this was like a huge, huge deal. The category that they were nominated for was Grammy Award for Best Pop Duo/Group Performance, and the song was, of course, butter.

If you like K-pop or BTS, you know that “Butter” was a smash hit. It has literally been playing everywhere. If you ask me, it was pretty much one of the biggest songs of the summer and fall. It did extremely well on the charts. It was just a huge smash hit. It topped the Billboard Hot 100 for 10 weeks beginning last June. It also dominated the Billboard Global Excl. U.S. chart for five weeks and the Billboard Global 200 for two weeks.

Unfortunately, Doja Cat and SZA’s “Kiss Me More” won the Grammy Award for Best Pop Duo/Group Performance in 2022. They beat out BTS (“Butter”), Coldplay (“Higher Power”), Justin Bieber and Benny Blanco (“Lonely”), Tony Bennett and Lady Gaga (“Tony Bennett and Lady Gaga”) for the win (“I Get a Kick Out of You”).

Note: This Doja Cat’s first-ever Grammy win.

Doja Cat are incredible musicians, but I was taken aback when I saw that they defeated BTS just because “butter” was such a big deal to me.

I was sad, but then again, I wasn’t surprised because this is Grammy’s.

I saw a lot of BTS fans on twitter express their disappointment, you know, saying how could this be, how could they snub BTS, but one thing I wanted to mention is that Grammy wins are not based on how well a song does on the charts, so obviously, Butter completely blew Doja Cat and SZA’s “Kiss Me More” out of the water when it comes to charts and how well they did on international streams, digital sales, and so on.

But unfortunately, that’s not how the Grammys work. Basically, there are the recording academy. It’s a group of, I believe, a few hundred people. They are experts in the music industry.

You have experts for each genre of music, so one person might be a rap expert, the other one might be a pop expert, etc., and they vote on those genres of music.

So it’s not like streaming or listening to music influences who wins a Grammy. It’s basically a bunch of music experts that cast their votes and decide who should win. Based on that, it does make sense that Doja Cat and SZA’s “Kiss Me More” would win.

I’m sure that these music experts probably don’t even care about k-pop or BTS because they just probably don’t. They’re probably mostly American or Western experts. They just probably don’t care about k-pop. And to be honest with you, I really really think that the GRAMMYS are just using BTS for views. They kind of were forced to nominate them.

The way it works, a song or an act has to be submitted to the Grammys and then the recording academy looks over all the submissions, grades them, reviews them, and then they’re able to approve them for Grammys nomination.

So when BTS’s song “Butter” was submitted, they couldn’t deny the fact that the song was huge, so they did approve it, but they didn’t necessarily have to give them a win. And like I said, I think part of the reason for nominating BTS and bringing them to the Grammys to perform was because of reviews. Let’s be real: nobody’s really pressed about watching the Grammys. If anything, people just watch it like a condensed version when it’s over, or they just check Twitter to see if their favorite artist wins. Nobody really wants to sit through a three and a half to four-hour show.

Once again, we already knew going into watching the ceremony that BTS hadn’t won, but the BTS ARMY wanted to see their performance, and what did they do with the Grammys? They kept saying, “Oh, BTS is up next, BTS is up next,” but it kept getting pushed back more and more other artists kept performing before them, and I think it was like three and a half hours later when BTS finally performed “Butter.” On top of that, they were hyping them of Twitter even their dress.

They definitely used the BTS reviews. They know that BTS is huge. They know that BTS has probably the biggest fan base in the world. They know that BTS was the top global-selling artist in 2020, beating out Taylor Swift. So, of course, this is a great way to get a bunch of people who otherwise couldn’t care less about the Grammys to tune in. That’s awesome.

It’s really sad, but I still think that the Grammys are very western-centered. They’re probably a little bit xenophobic. They don’t really care about K-pop acts. They don’t really care about BTS, but BTS is a great way to secure views.

One thing that I thought was really sweet when it came out that BTS hadn’t won was that a lot of the BTS ARMY were expressing their disappointment on Twitter, and the members of BTS did actually make posts on Weavers to kind of cheer everyone up, and that is so like them.

At the end of the day, this is like my message to other armies: we didn’t fail to win, we were nominated and got to perform for the second time as the first Korean artist.

Lastly, BTS really doesn’t need validation from the Grammys.

Deborah Dugan, the Grammy Awards’ suspended CEO, alleged the corporation discriminates “against women and people of color” before being removed by the Recording Academy.

Dugan submitted a bombshell lawsuit after being suspended in January 2020, accusing the organisation of silencing her over sxual harassment and voting irregularities.

According to Eminem, the honor is given to friends in the industry by the organizers.