Best AI Tools for Marketers

The AI tools that save marketers the most time, ranked.

1

ChatGPT
OpenAI's assistant for chat, writing, images, research and code.

The widest all-in-one assistant; start on Free and upgrade only if you hit the limits.

Free plan + paidFrom €8/month

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2

Gemini
Google's assistant, built into Gmail, Docs and Android.

Best value if you already use Google apps every day.

Free plan + paidFrom €4.99/month

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3

Grammarly
Grammar, tone and rewriting help wherever you type.

The safest everyday writing checker.

Free plan + paidFrom €12/month

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4

Originality.ai
AI and plagiarism checker for publishers and SEO teams.

Built for publishers who check a lot of content.

Free plan + paidFrom $14.95/month

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5

Midjourney
AI images and video from a text prompt.

A favourite for artistic images if you're ready to pay from day one.

PaidFrom $10/month

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6

Ideogram
AI images that get the words in the picture right.

Pick it for posters, thumbnails and anything with words.

Free plan + paidFrom $20/month

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7

Adobe Firefly
Adobe's AI for images and video, built for commercial work.

The natural choice if you already work in Adobe apps.

Free trialFrom €11.45/month

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8

Canva
Design anything, with AI built in.

The easiest way for non-designers to make things look good.

Free plan + paid

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9

HeyGen
AI avatar videos from a script.

Best known for talking-avatar videos.

Free plan + paidFrom $29/month

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10

CapCut
Video editing with AI captions and templates.

The quickest way to edit short videos.

Free plan + paid

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11

ElevenLabs
Lifelike AI voices, voice cloning and dubbing.

The go-to for natural AI voices.

Free plan + paidFrom $6/month

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12

Gamma
Make slides, docs and web pages with AI.

The fastest way from an idea to a good-looking deck.

Free plan + paidFrom €8/month

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