DAVIDO ADELEKE is one of the most marketable celebrities on planet earth.
And it is for that reason PUMA, 1xBet, Martell, PlaySt,ation, and other trademarks pay him millions in dollars to represent their brand.
The Nigeria star, 29, has been in Paris, France touring the avenue Paul Firino Martell Cognac.
Martell Cognac appointed label owner and singer Davido as its ambassador to change its strategy to reach younger consumers and push the influence of French culture to Africa.
But it comes at a high cost as the highest endorsement deal in Nigeria.
But the question is
How Much Is Davido Endorsement With Martell?
Davido’s amazing Martell deal sees him receive a whopping €12 million and it also includes some heavy bonuses for the African superstar.
But the amount has not been revealed by Davido or Martell, that is just the rumor amount – many said it’s more than that but we don’t believe based on our research.
Add in Davido’s other endorsement deals – such as the PUMA global brand ambassador and renowned bookmaker, 1xBet – and his earnings for 2021 were tremendous.
His earnings for doing his job – just playing music.
The boy is blessed. we’ll update this article once Martell or Davido’s lawyer replies to us.