How To Make Money On X: A Complete Guide To Monetizing Your Content In 2025

If you’ve been using X (formerly known as Twitter), you might be wondering how you can turn your activity into cash. In 2025, X has made it possible to monetize your content in various ways, making it an exciting opportunity for creators and businesses alike.

This guide will walk you through everything you need to know about how to make money on X, from setting up monetization to understanding the different income streams available.

What We’ll Cover:

• How to make money on X
• X monetization requirements
• Ways to make money on X in 2025
• How much you can earn
• Does X pay you for viral posts?
• How to activate X monetization
• Is there an X monetization calculator?

Let’s dive into the details.

How to Make Money on X in 2025

In the past, Twitter (now X) wasn’t known as a platform where creators could easily make money. But with the changes in 2025, X offers multiple ways for users to monetize their presence.

The main ways to make money on X are:

1. Subscriptions – Followers can subscribe to exclusive content.
2. Ads Revenue Sharing – Earn a portion of the ad revenue generated by impressions from verified accounts.
3. Affiliate Marketing – Promote products and earn commissions.
4. Sponsored Content – Partner with brands for paid promotions.

Each of these methods offers unique opportunities for users to turn their X activity into a profitable venture. Let’s explore them in more detail.

X Monetization Requirements

To make money on X, you’ll need to meet a few key requirements. The good news is, these aren’t as high as other platforms, but they still require effort.

Here’s what you need to get started:

• X Premium or Verified Organizations: You must be subscribed to X Premium, which costs $8/month, or be a Verified Organization starting at $200/month.
• Active Account: You need to have been active on X for at least three months with a complete profile (bio, profile picture, header image, and verified email).
• 500 Followers: Your account must have at least 500 followers, and they need to be real, active users.
• 5 Million Impressions: In the last three months, your posts should have garnered at least 5 million impressions.
• Good Standing: You must comply with X’s rules, including the User Agreement and Content Monetization Standards.

Once you meet these requirements, you can start the process of setting up monetization.

How to Activate X Monetization

Activating monetization on X is simple once you meet the eligibility requirements.

Here’s how to do it:

1. Go to the Monetization tab in the menu.
2. Click on Join and Set Up Payouts. This will take you to Stripe, X’s payment processor.
3. Set up your Stripe account and enter your payment details.
4. Confirm your payment information, and you’re good to go.

Once set up, you’ll start earning from subscriptions or ads as long as you meet the payment threshold.

Does X Pay You for Viral Posts?

One question that many users ask is whether X pays for viral posts. The answer is: Yes and No.

X does not pay directly for viral posts. However, if your post goes viral and verified users interact with it, you can earn from the impressions through Ads Revenue Sharing.

Ads Revenue Sharing is one of X’s official monetization methods where verified users’ engagement with ads in your replies section will generate income.

How Much Can You Earn on X?

The earnings potential on X varies based on several factors, such as the number of impressions, your follower count, and engagement.

With Subscriptions, you can keep up to 97% of the revenue until you hit $50,000 in lifetime earnings. After that, the share drops to a maximum of 90%.

For Ads Revenue Sharing, creators report earning around $8.5 per million verified impressions. Though it’s still early in development, X’s monetization model is expected to evolve and provide more transparency on earnings potential.

Ways to Make Money on X in 2025

There are several ways to maximize your earning potential on X. Let’s break them down:

1. Subscriptions

If you have an engaged following, subscriptions are one of the best ways to earn. Your followers can pay for access to exclusive content, subscriber-only replies, and more. You can set your subscription price and keep most of the revenue.

2. Ads Revenue Sharing

This is where verified impressions come into play. If verified users engage with ads in your replies, you’ll earn a share of the revenue. This feature works best for those with high engagement.

3. Affiliate Marketing

By promoting products and sharing affiliate links, you can earn commissions on sales. This method is particularly effective if you have a niche audience interested in specific products.

4. Sponsored Content

Brands are always looking to collaborate with influencers and creators. If you have a large or engaged following, you can negotiate sponsored posts where you promote a brand’s product or service.

Is There an X Monetization Calculator?

Currently, there isn’t an official X monetization calculator. However, you can estimate your earnings by considering factors like impressions, follower count, and engagement rates.

On average, creators earn about $8.5 per million verified impressions, but this varies based on content and audience.

Final Thoughts

X’s monetization tools in 2025 present a real opportunity for creators and businesses to turn their content into revenue. Whether through subscriptions, ads, or affiliate marketing, the platform offers a range of options to suit different content strategies.

If you’re serious about making money on X, focus on building an engaged audience and leveraging the platform’s monetization tools effectively.

Ready to start earning on X? Follow the steps above, and you’ll be on your way to turning your tweets into cash!